Should event organisers prevent the resale of tickets? Taking control of the event’s ticket resale options can help tackle these challenges. No-shows decrease your attendance numbers and, on the day, they can affect sales of merch, food, and more – which can be the biggest additional sources of event revenue. With rising costs, it has become more important than ever for creators to maximise the revenue potential from every in-person event.Įven sold-out events can have empty seats. Sold-out events are what creators dream of.
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